Unrealistic Expectations and the Power of Word-of-Mom Marketing with Three Wishes CEO, Margaret Wishingrad, Episode 181

Are you curious about how other businesses are scaling and expanding while balancing family life? Look no further than Margaret Wishingrad, CEO and Co-Founder of Three Wishes, a cereal company that is taking the industry by storm. As a mother of two young children, Margaret knows firsthand the challenges of being a working mom, but she also relishes in the fulfillment that comes from her work.

Margaret shares her story and offers valuable insights into how she balances it all. She tackles the unrealistic expectations placed on moms and entrepreneurs, highlighting the importance of prioritizing what matters most. While she acknowledges the power of delegation, Margaret emphasizes the need for control and the satisfaction that comes from taking charge.

Margaret Wishingrad is a mother of two, the daughter of immigrants, and the Founder and CEO of Three Wishes, a healthy-while-delicious breakfast that’s unique in the cereal aisle for its nutrient-dense ingredients. Margaret has grown Three Wishes from conception to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, and many more in addition to a strong DTC arm. Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad agency where she worked with Fortune 100 seed-round startup businesses. After welcoming her first son, Ellis, Margaret realized the white space in the market for a nutritional cereal she wanted to feed her son.

Perhaps the most intriguing part of our conversation with Margaret is her approach to marketing. Instead of relying on traditional advertising methods, Margaret leverages the power of word-of-mouth marketing. She shares her secrets for creating buzz around her products and explains how she harnesses the power of satisfied customers to spread the word about Three Wishes. Don’t miss this engaging conversation with a successful entrepreneur and busy mom who knows the value of hard work, delegation, and the power of word-of-mouth marketing. 

In this episode, you will hear these ideas expressed:

  • What’s it like to build a business and be in the thick of it as a mom to young kids?
  • Uncover the story behind how Margaret got into the cereal space
  • Growing a business, during the pandemic, and having a second kid – how did Margaret get through this with her husband?
  • The key to business success is….being nimble
  • Staying open-minded and taking a plunge is important
  • How do you reorganize yourself when your family grows?
  • The key to moving on is accepting defeat…but it’s okay
  • Delegation is inescapable with kids
  • Unrealistic expectations for moms and also for entrepreneurs
  • It’s not a balance and being okay that someone will miss out takes getting used to
  • Felt like she lost herself but she felt most fulfilled through work so she partnered with her husband
  • What brings you an obscene amount of fulfillment?
  • How to use the power of word of mouth for a family brand? Send to moms coldly
  • Understand where my superpower is and use it to gather insights from mom groups online
  • Three wishes: health, three wishes as a household brand, and encouragement for listeners

SHARE this episode with a mom founder, entrepreneur, or creator, who is a mom who wants to understand how other moms integrate their work and life without going insane or compromising their wellness

Similar episodes:

How to avoid daily distractions to focus on your business growth (Work-Life Integration), Episode 180

Fix Summer Overwhelm For Moms In Business (Work-Life Integration Series), Episode 179

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Melissa Llarena

Melissa helps movers and shakers up to those in the corner office rediscover what makes them unique so that they can land their dream job in a forward-thinking company where their ideas are listened to, valued, and supported.

She brings insights from having worked in 16-business units (including Human Resources) in NY, Paris, and London. Additionally, in her former corporate career, she worked on billion-dollar brands for P&G and on IBM for Ogilvy & Mather. Later, as the founder and CEO of Career Outcomes Matter, Melissa created a 3-step “sellable strengths” process which has been the centerpiece of her clients' results.

Melissa applies this method consistently to support mid-level professionals up to the c-suite to get into Fortune Global 500 organizations and agencies. She studied Psychology at NYU and earned her MBA from the Tuck School of Business at Dartmouth.

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