Founder of Collective Hub Lisa Messenger on How to Start Up to Scale Up, Episode 129

Lisa Messenger has lived a full range of entrepreneurial emotions – the ups and downs over the course of being in business for over 21 years. 

In this episode, Lisa covered quite a bit, including the idea of finding your purpose, knowing why you’re going into business, how to fail fast, and how to assemble and work with a team even if you can’t pay them at first, and finally, the numbers that matter. This is actually all in her book, “Start Up to Scale Up,” which makes a great graduation gift or if you simply want to give somebody something that will help spark up an idea within them. (Use the discount code Melissa20 to get 20% off of any of her products.

Lisa also shares how she is currently getting to know the North American market, considering the nuances between the U.S. and Canada, especially compared to the Australian market.  Finally, Lisa dishes out some actionable insights into when we should share our big business ideas, how to stay ahead of the curve if someone has already done what we wish to accomplish, and getting to know your customer avatars.

Enjoy this conversation and share this with an aspiring or new entrepreneur who could really use raw and positive wisdom to keep them going. Whether it’s a mom with a spark of a business idea or a recent college grad who wants to turn her purpose into a sustainable business – today’s episode is suitable for both!

I have a special offer for you if you are a mom new to a service or coaching business. This week I will be offering 3 VIP Moms In Business Coaching spots for moms who wish to build a resilient business capable of bouncing back after any family interruption. It is during our day together that we will map out your precise implementation plan with the realities of being a caregiver in mind. This opportunity is unlike any other because it syncs up what you deeply desire out of motherhood with the needs of a business at every stage; it’s what I’ve picked-up and refined over the course of a 11-year plus entrepreneurial career that has grown with my family of three young boys. Are you ready for a tailored resilient business plan for yourself? Sign-up today ( ) for a complimentary 15-minute connection Zoom call to see if it’s the right fit based on your income goals in the next 9-weeks. 

About Lisa Messenger

Lisa Messenger is the vibrant, game-changing founder, CEO, and editor-in-chief of Collective Hub. She launched Collective Hub as a print magazine in 2013, with no experience in an industry that people said was either dead or dying. Collective Hub has since grown into an international multimedia business and lifestyle platform with multiple verticals across print, digital, events, and education – all of which serve to ignite human potential.

Five years and 52 issues into the print magazine Lisa made the courageous move to “break” the very thing that she started – the print magazine – enabling her to take some time and space to evolve into the next iteration and again disrupt this space.

Her passion is to challenge individuals and corporations to get out of their comfort zones, find their purpose, change the way they think, and prove there’s more than one way to do anything. She encourages creativity, innovation, and an entrepreneurial spirit, and lives life to the absolute max. Most mornings, she wakes up and pinches herself at how incredible her life is, but is also acutely aware and honest about life’s bumps and tumbles along the way.


Humility: If you’re new to the entrepreneurial space, stay humble but put little teeth into it. Don’t be shy about growing your business and asking for guidance. 

Discovery: Spend time getting to know your customer avatars. Drill down into who they are, what they eat or shop, etc. Understand who your market is and who is not.

Feedback: Get feedback or suggestions from the right people. Not only are you opening up to criticism, but that person might take your idea. 

Urgency: It’s important to have a sense of urgency so you can bring your idea to the market faster and make it unique to who you are and let it show up authentically. 

Humor: A lot of people take themselves too seriously and business has got to be fun. It’s got to be purpose-driven and you’ve got to be able to play. You have to go through life where you find the joy and the upside in things. 

Purpose: Have a sense of what your purpose is and what your why is. Root very deeply into that so when things get tough, you can go back to why you’re doing this and be reminded of this. Otherwise, it’s really easy to just go, 

Fail Fast: When you fail fast, then you can test things very quickly, especially in a market where everything is changing so fast. And if it doesn’t work, you can just move on.

People: Surround yourself with a great team. If you don’t have the money, consider bartering or doing a collaboration. 

Finance: Think about the financials – a lot! You need to understand things like cash flow, profit and loss, how to read a balance sheet, and just the fundamentals. Otherwise, you can have cash flow issues very quickly. 

Ideas: No idea is a new idea. It’s how you synthesize it, what you bring to it, and what your unique take on something is. Don’t be too protective because your ideas already happened in some way, shape, or form.

Competition: There will be copycats. Focus on the next thing you can do so you can stay ahead of the curve.

Creativity: Learn from other sectors and other people in other cultures and countries as to how they do things.

Leverage: Build relationships with the right people who can open the right doors and have already built the networks and can help to fast-track everything. 

Ask: If you’re very specific about what you need, it is much much easier for people to help you. 

If you enjoyed this conversation, check out these episodes with similar themes:

Mompreneur (Former Management Consultant) Kim Peirce of Babe Australia Shares How to Strategize, Implement, and Win Big in the Retail Space, Episode 122

David Meltzer Is On The Path To Empowering Over 1 Billion People To Be Happy Using The Exact Same Three Values That He Learned From His Mom, Episode 61

Links to continue to learn from:

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Melissa Llarena

Melissa helps movers and shakers up to those in the corner office rediscover what makes them unique so that they can land their dream job in a forward-thinking company where their ideas are listened to, valued, and supported.

She brings insights from having worked in 16-business units (including Human Resources) in NY, Paris, and London. Additionally, in her former corporate career, she worked on billion-dollar brands for P&G and on IBM for Ogilvy & Mather. Later, as the founder and CEO of Career Outcomes Matter, Melissa created a 3-step “sellable strengths” process which has been the centerpiece of her clients' results.

Melissa applies this method consistently to support mid-level professionals up to the c-suite to get into Fortune Global 500 organizations and agencies. She studied Psychology at NYU and earned her MBA from the Tuck School of Business at Dartmouth.

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