Lisa Messenger has lived a full range of entrepreneurial emotions – the ups and downs over the course of being in business for over 21 years.
In this episode, Lisa covered quite a bit, including the idea of finding your purpose, knowing why you’re going into business, how to fail fast, and how to assemble and work with a team even if you can’t pay them at first, and finally, the numbers that matter. This is actually all in her book, “Start Up to Scale Up,” which makes a great graduation gift or if you simply want to give somebody something that will help spark up an idea within them. (Use the discount code Melissa20 to get 20% off of any of her products.
Lisa also shares how she is currently getting to know the North American market, considering the nuances between the U.S. and Canada, especially compared to the Australian market. Finally, Lisa dishes out some actionable insights into when we should share our big business ideas, how to stay ahead of the curve if someone has already done what we wish to accomplish, and getting to know your customer avatars.
Enjoy this conversation and share this with an aspiring or new entrepreneur who could really use raw and positive wisdom to keep them going. Whether it’s a mom with a spark of a business idea or a recent college grad who wants to turn her purpose into a sustainable business – today’s episode is suitable for both!
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About Lisa Messenger
Lisa Messenger is the vibrant, game-changing founder, CEO, and editor-in-chief of Collective Hub. She launched Collective Hub as a print magazine in 2013, with no experience in an industry that people said was either dead or dying. Collective Hub has since grown into an international multimedia business and lifestyle platform with multiple verticals across print, digital, events, and education – all of which serve to ignite human potential.
Five years and 52 issues into the print magazine Lisa made the courageous move to “break” the very thing that she started – the print magazine – enabling her to take some time and space to evolve into the next iteration and again disrupt this space.
Her passion is to challenge individuals and corporations to get out of their comfort zones, find their purpose, change the way they think, and prove there’s more than one way to do anything. She encourages creativity, innovation, and an entrepreneurial spirit, and lives life to the absolute max. Most mornings, she wakes up and pinches herself at how incredible her life is, but is also acutely aware and honest about life’s bumps and tumbles along the way.
Humility: If you’re new to the entrepreneurial space, stay humble but put little teeth into it. Don’t be shy about growing your business and asking for guidance.
Discovery: Spend time getting to know your customer avatars. Drill down into who they are, what they eat or shop, etc. Understand who your market is and who is not.
Feedback: Get feedback or suggestions from the right people. Not only are you opening up to criticism, but that person might take your idea.
Urgency: It’s important to have a sense of urgency so you can bring your idea to the market faster and make it unique to who you are and let it show up authentically.
Humor: A lot of people take themselves too seriously and business has got to be fun. It’s got to be purpose-driven and you’ve got to be able to play. You have to go through life where you find the joy and the upside in things.
Purpose: Have a sense of what your purpose is and what your why is. Root very deeply into that so when things get tough, you can go back to why you’re doing this and be reminded of this. Otherwise, it’s really easy to just go,
Fail Fast: When you fail fast, then you can test things very quickly, especially in a market where everything is changing so fast. And if it doesn’t work, you can just move on.
People: Surround yourself with a great team. If you don’t have the money, consider bartering or doing a collaboration.
Finance: Think about the financials – a lot! You need to understand things like cash flow, profit and loss, how to read a balance sheet, and just the fundamentals. Otherwise, you can have cash flow issues very quickly.
Ideas: No idea is a new idea. It’s how you synthesize it, what you bring to it, and what your unique take on something is. Don’t be too protective because your ideas already happened in some way, shape, or form.
Competition: There will be copycats. Focus on the next thing you can do so you can stay ahead of the curve.
Creativity: Learn from other sectors and other people in other cultures and countries as to how they do things.
Leverage: Build relationships with the right people who can open the right doors and have already built the networks and can help to fast-track everything.
Ask: If you’re very specific about what you need, it is much much easier for people to help you.
If you enjoyed this conversation, check out these episodes with similar themes:
Links to continue to learn from:
- Website: https://shop.collectivehub.com/ (Use the discount code Melissa20 for 20% off on Lisa’s website.)
- Book: https://shop.collectivehub.com/products/start-up-to-scale-up-book
- Instagram: @lisamessenger @collectivehub
- Twitter: @lisamessenger
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Find me on Instagram! You can read my daily mini-blogs for moms with big business dreams centered on the same three topics that my podcast features: creativity, courage, and curiosity. I believe that without all three it would be impossible to solve the challenges we were each uniquely made to solve. Wouldn’t you agree? I’m easy to find on Instagram @melissallarena
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