Why Would Any Mom Procrastinate Launching a Forecasted $30K Business Offer? (LIVE Coaching Session With Carin), Episode 194

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Welcome to episode 194. Do you have a great business idea stuck in your head? What if getting it out of your head would put $30K in your pocket? Why would anyone procrastinate on executing such an idea? Meet Carin today’s live coaching session participant. This is her situation and yet she has been procrastinating launching her $30K idea. Does this sound familiar? The conversation started with this $30K challenge yet as is often the case for moms in business specifically there is often more going on in the background that is affecting our sanity. So what might be the root cause of Carin’s hesitation to release her idea into the world and just stating selling it?

Tune in to find out!

You’ll hear how through candid and brutally honest coaching questions I uncovered that her procrastinating the launch of this idea was just a symptom of something much bigger: she is actually a hesitant to let go of her old life ( she’s in the middle of an incomplete divorce). So it turns out, the issue is not really the offer, the credentials, or the details of binging her offer to the world. Sound familiar? Tune in. if this episode resonates with you as a mom in business then sign-up for a free break-through session with me. This is the link for my calendar: https://www.melissallarena.com/sessions/

Carin Cooper is a coach who helps women who are agonizing about their jobs and leaving their kids how to create income from home. She has worked hard on deprogramming herself from feeling like she is not enough. She has worked on her money story and hired a mentor who has a framework for creating a new coaching offer. You will hear how self-aware Carin is regarding the world of coaching. Use this coaching session, to see if the areas of your own life where you might require a therapist instead of a coach.

I’m sharing this conversation because the truth is that not every business challenge can be fixed on the surface. No number of affirmations, marketing funnel hacks, or shifts in money stories are going to change you when you are in the middle of a personal life tragedy like a divorce. So consider this episode a good gauge of where a coach’s expertise may be insufficient.

In this episode, you will hear these ideas expressed:

  • How to know when procrastinating is just a symptom vs. the real issue in business stagnation
  • Accepting change vs. resisting it; what can this look like for moms with a lot on their minds
  • Signs that you are avoiding a bigger emotional issue by investing in temporary business fixes
  • The fear of big life changes and getting back up
  • Investing in coaching vs. when you might need to invest in therapy
  • What questions might you need to answer to get to the bottom of your procrastinating?
  • How to address pain beyond the surface when coaches are not helping
  • What it sounds like when coaching is not the answer

SHARE this episode with a mom founder, entrepreneur, or creator who is procrastinating launching a new offer.

Similar episodes:

Caroline’s Path from Law to Art: Embracing Art Amid Societal Pressures, Episode 191



Supporting Resources:

Facebook: https://www.facebook.com/caren.s.cooper?mibextid=D4KYlr

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This episode is brought to you by Fertile Imagination A Guide for Stretching Every Mom’s Superpower for Maximum Impact – available for purchase on October 31, 2023!

Get on the waitlist – www.melissallarena.com/waitlist today.

My debut non-fiction book for moms like you!

Fertile Imagination is the jet engine you need to go after what you really, really want.

You don’t have to give up your dreams, shrink them, or hide them to be a great mom anymore! There’s flexibility in how you pursue anything—your role, your lifestyle, and your personal and professional goals. The ceiling on what you go after is waiting to be shattered. It’s time to see and seize what’s beyond your gaze. Let’s bridge your childhood daydreams with your grown-up realities. Imagine skipping with your kids across any path—you, surpassing your milestones while your kids are reaching theirs. There’s only one superpower versatile enough to stretch your thinking beyond what’s been done before: a Fertile Imagination. It’s the perfect kryptonite for impostor syndrome and feeling stuck when it’s alert!

In Fertile Imagination, you will awaken your sleeping source of creative solutions. If you can wake up a toddler or a groggy middle schooler, then together with the stories in this book—featuring 25 guests from my podcast Unimaginable Wellness, proven tools, and personal anecdotes—we will wake up your former playmate: your imagination!

Dive in if you’ve ever asked yourself:

  • Why do I want more?
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Praise For Fertile Imagination

Get on the waitlist – www.melissallarena.com/waitlist today.


Book participants/podcast guests


“Melissa is an inspiring display of tenacity and motivation. Whenever you’re feeling stuck, peruse Melissa’s thoughtfully compiled tips and exercises and you’ll be creating magic in no time.” – Suzy Batiz, Chief Executive and Visionary Officer, ~Pourri, The Makers of Poo~Pourri, supernatural, Alive OS®

“Melissa’s words are authentic and important. She is a great listener and now shares reality-based strategies for imagining your own imperfect, fulfilling life.” – Martha Hennessey, Former New Hampshire State Senator / House of Representative

This is the book for a mom who wants a second jet engine to embark on her own journey from thinking she will have to wait another lifetime to dream big to knowing she can take steps right now to uncover and do what she would find more fulfilling at this life stage. Melissa writes both intimately and conversationally about topics that many moms around the world can relate to (some dads too). She invites the reader into a personal and deep journey about topics that are crucially important to uncover what would make a mom truly happy to work on…even after the kids are in bed. It was an honor and a pleasure to speak with her for an interview, which she has included excerpts of in this book, too!” – Ken Honda, Japan’s bestselling zen millionaire, author of Happy Money: The Japanese Art of Making Peace with Your Money

Moms like us with big dreams and school-age kids:

For moms like me, the pandemic was an opportunity to re-evaluate and course-correct things in our lives we weren’t thrilled with. Coming out of this period, sluggish yet motivated, so many of us can use this book to help us wake up! If you’re looking to refresh, reenergize, and yes, reimagine a better version of your life, this book is for you. I loved the hilarious, yet poignant stories about motherhood today and the window into the world of those who’ve gone for it – and did it. – Macollvie Neel, Brooklyn, NY

“The words: imagination, play and fun are not the usual things we as mothers think of when wondering how to get a grip back on our career and I believe it provides a really fresh take and lots of food for thought for mothers reading it. Its tone is so energetic and fresh!” – Alejandra Molina, Coach, Miami, Florida

“Melissa is a mom of three with big dreams who tells it like it is. She draws on her own experiences and the experiences of professionals she’s interviewed for her podcast to reflect on the plight of the mother. How do women conform to or challenge the traditional “mom script”? If you’re a mom, what can you do to break the “cultural glass ceiling” to be yourself and a great parent, all without having to force yourself into a mom mold that doesn’t fit you? Melissa is like a great friend, honest and wise and funny, telling you about her life and asking you to reflect on yours. This book is a great purchase for moms in every stage of life.” – Maureen Turner Carey, Librarian, Austin, Texas

“In her book, Melissa shows us that motherhood does not have to be a pause or an end to your pre-child self. With guidance from her podcast guests, she encourages us to think big, find what lights us up, think big, and move towards our goals with the steps that fit the reality of our lives as they are today. In doing so we honor and inspire our child(ren), and our own inner child.” – Katherine Howell, Administrator in a Museum, Queens, NY


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Melissa Llarena

Melissa Llarena is an author, imagination coach, consultant, speaker, and contributor to ForbesWomen articles that have garnered 4 million + views. She is also the host of Unimaginable Wellness, the podcast for entrepreneurs, founders, and creators who are also moms. Featured guests include GaryVee and Beth Comstock. Melissa holds a psychology degree from New York University, an MBA from the Tuck School of Business at Dartmouth, and a Transformational Coaching Academy certificate. She is training to become a meditation practitioner. Melissa lives in Austin, Texas, with her husband and three sons. Visit www.fertileideas.com.

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