How to make your LinkedIn headline shine [Facebook LIVE episode #10 on Standing Out]
Too few LinkedIn headlines impress me. Most LinkedIn users let LinkedIn influence their brand. Did you know that recruiters don’t read through most profiles? Do you even read beyond headlines in life? Recruiters are like you too — unless it grabs their attention they won’t read further.
Recruiters use keywords to find a close match for an open role.
Unless, finding a Morgan Stanley employee matters — using this
title, “VP at Morgan Stanley” is not going to work.
Tyler worked in advertising. The world expects him to be creative. Yet, his LinkedIn headline lacked luster before I got to it. His title read “Account Director for a mega media planning organization”. His headline was missing a lot of great information.
His headline was missing his personality, awards, mission, and areas of expertise.
So to work we went during a one-on-one coaching session. I added his Gold Effie, love of process improvement, consumer and partner marketing experiences and then his phone rang.
In this episode, watch for how you can get more job interviews by making better use of LinkedIn.
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Next Week: how to get better endorsements on LinkedIn
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