How to make your LinkedIn headline shine [Facebook LIVE episode #10 on Standing Out]

How to make your LinkedIn headline shine [Facebook LIVE episode #10 on Standing Out] (1)

Too few LinkedIn headlines impress me. Most LinkedIn users let LinkedIn influence their brand. Did you know that recruiters don’t read through most profiles? Do you even read beyond headlines in life? Recruiters are like you too — unless it grabs their attention they won’t read further.

Recruiters use keywords to find a close match for an open role.
Unless, finding a Morgan Stanley employee matters — using this
title, “VP at Morgan Stanley” is not going to work.

Tyler worked in advertising. The world expects him to be creative. Yet, his LinkedIn headline lacked luster before I got to it. His title read “Account Director for a mega media planning organization”. His headline was missing a lot of great information.

His headline was missing his personality, awards, mission, and areas of expertise.

So to work we went during a one-on-one coaching session. I added his Gold Effie, love of process improvement, consumer and partner marketing experiences and then his phone rang.

In this episode, watch for how you can get more job interviews by making better use of LinkedIn.

LIKE this video to let me know that you want them to keep coming.

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Next Week: how to get better endorsements on LinkedIn

This tip on how to use your creativity to get noticed is only ONE of 50 ideas that I have curated for you to cherry-pick in my free Job Search Smarter e-book.

The ideas in the e-book range. Some make sense for introverts, math wizards or modest folks. Others are great for social butterflies, extroverts, or creative geniuses. There is something for everyone in my Job Search Smarter e-book.

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Melissa Llarena

Melissa helps movers and shakers up to those in the corner office rediscover what makes them unique so that they can land their dream job in a forward-thinking company where their ideas are listened to, valued, and supported.

She brings insights from having worked in 16-business units (including Human Resources) in NY, Paris, and London. Additionally, in her former corporate career, she worked on billion-dollar brands for P&G and on IBM for Ogilvy & Mather. Later, as the founder and CEO of Career Outcomes Matter, Melissa created a 3-step “sellable strengths” process which has been the centerpiece of her clients' results.

Melissa applies this method consistently to support mid-level professionals up to the c-suite to get into Fortune Global 500 organizations and agencies. She studied Psychology at NYU and earned her MBA from the Tuck School of Business at Dartmouth.

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