How to get better endorsements on LinkedIn [Facebook LIVE episode #11 on Standing Out]

How to get better endorsements on LinkedIn

Your endorsements and recommendations inform your digital brand.

You have two options. You can either think about the skills that you want to own or let others tell you want skills you own.

A participant in my last virtual master class is a business operations wizard. His endorsements show this.

Yet, during this six-week group coaching experience, he wanted to refine his reputation. He is a general manager who can use any tool to improve the outcome of any business. I suggested that he ask for endorsements in LinkedIn that align with this broader skill set.

The big lesson here is that you have to ask for endorsements for the keywords that you want. The bigger lesson is that you should not accept the endorsements for the skills that you do not want to use.

In this video, watch how you can attract roles that you want by asking for strategic endorsements.



LIKE this video to let me know that you want them to keep coming.

SHARE this piece with active business professionals who want to attract great roles.

Next week: How to ask for LinkedIn recommendations

This tip on how to use your creativity to get noticed is only ONE of 50 ideas that I have curated for you to cherry-pick in my free Job Search Smarter e-book..



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Melissa Llarena

Melissa helps movers and shakers up to those in the corner office rediscover what makes them unique so that they can land their dream job in a forward-thinking company where their ideas are listened to, valued, and supported.

She brings insights from having worked in 16-business units (including Human Resources) in NY, Paris, and London. Additionally, in her former corporate career, she worked on billion-dollar brands for P&G and on IBM for Ogilvy & Mather. Later, as the founder and CEO of Career Outcomes Matter, Melissa created a 3-step “sellable strengths” process which has been the centerpiece of her clients' results.

Melissa applies this method consistently to support mid-level professionals up to the c-suite to get into Fortune Global 500 organizations and agencies. She studied Psychology at NYU and earned her MBA from the Tuck School of Business at Dartmouth.

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