Unlocking the Power of Imagination: Motherhood, Entrepreneurship, and Book Marketing Success with Becky Robinson, Episode 183

Let’s get into the marketing side of writing a book to fuel your business from how you get and sustain the energy to do what it takes to reach more people to how you can find the funding to pay for the marketing tactics you can use to build awareness around your book. 

Also, there’s a ton you can do so how do you prioritize what you will do if you are running a lean business or are a solopreneur. Pay close attention to how you can pivot from one audience into another if that’s also your specific situation – and you’re writing a book for an audience that is not on your email list yet. Meet Becky.

Becky Robinson is the Founder and CEO of Weaving Influence, a full-service digital marketing agency that specializes in supporting authors, business leaders, coaches, trainers, speakers, and thought leaders. Founded in 2012, Weaving Influence services include strategic consultation/coaching for authors and thought leaders, social media management, public relations, virtual meeting facilitation, and book launch services. Under Becky’s leadership, the firm has helped clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales.

Becky hosts the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand. She has created many resources and events to help authors including the Reach More Readers Workshop.

In April 2022, Becky published her first book with Berrett-Koehler titled, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.

Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. When she’s not working or writing, Becky is a distance runner. She has completed 10 full and 11 half marathons. She also ran a 50K to celebrate her 50th birthday. Becky and her husband of nearly 30 years, Eric, live in Lambertville, Michigan. They have three children.

Get ready to be inspired as we dive into the highs and lows of the book marketing journey, with Becky’s experience and advice about the potential costs of producing a book trailer. We discuss how authors can be creative and scrappy in their book marketing without needing to spend thousands of dollars, and how crowdfunding can work with the right message. Tune in, and let’s explore the world of unimaginable wellness together!

In this episode, you will hear:

  • It’s not possible to compartmentalize so what are other ways to clear our head?
  • Parenting through different stages: Ways to make our commitment sustainable based on the season of motherhood we are shared
  • What can you use to refuel yourself? Running, yoga, meditation
  • Is there a mindset shift between writing the book vs. marketing the book?
  • A book is not a magic tool by itself — use it to deliver value…
  • What if you don’t yet have an audience? How can you use the book to build one?
  • How can you approach book-writing when you are pivoting into a new audience? 
  • Let’s discuss the final mile or first when writing a book.
  • How does paying for a book work? What are other authors doing out there?
  • The ROI of writing a book and having a consultancy business?
  • Ways to market your book from DIY vs. all-in
  • Author book marketing investment
  • Is a Kickstarter helpful for the marketing costs of a book? An important nuance is shared
  • What’s the key to leveraging the word of mouth that moms have?
  • Prioritize the things that light you up as it relates to marketing
  • Building relationships for mobilization

SHARE this episode with a mom founder, entrepreneur, or creator who seeks work-life integration while in the act of writing and/or marketing her own book

Similar episodes:

Romper Room Style: Your Very Own Chapter Read of Fertile Imagination, Episode 147


Welcome To Motherhood: Going From Playing The Lead To The Supporting Role In Your Life, Episode 182 / The Risks and Consequences of Taking On A Supporting Role In Your Mom Life


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Praise For Fertile Imagination

Book participants/podcast guests

“Melissa is an inspiring display of tenacity and motivation. Whenever you’re feeling stuck, peruse Melissa’s thoughtfully compiled tips and exercises and you’ll be creating magic in no time.” – Suzy Batiz, Chief Executive and Visionary Officer, ~Pourri, The Makers of Poo~Pourri, supernatural, Alive OS®

“Melissa’s words are authentic and important. She is a great listener and now shares reality-based strategies for imagining your own imperfect, fulfilling life.” – Martha Hennessey, Former New Hampshire State Senator / House of Representative

“This is the book for a mom who wants a second jet engine to embark on her own journey from thinking she will have to wait another lifetime to dream big to knowing she can take steps right now to uncover and do what she would find more fulfilling at this life stage. Melissa writes both intimately and conversationally about topics that many moms around the world can relate to (some dads too). She invites the reader into a personal and deep journey about topics that are crucially important to uncover what would make a mom truly happy to work on…even after the kids are in bed. It was an honor and a pleasure to speak with her for an interview, which she has included excerpts of in this book, too!” – Ken Honda, Japan’s bestselling zen millionaire, author of Happy Money: The Japanese Art of Making Peace with Your Money

Moms like us with big dreams and school-age kids:

For moms like me, the pandemic was an opportunity to re-evaluate and course-correct things in our lives we weren’t thrilled with. Coming out of this period, sluggish yet motivated, so many of us can use this book to help us wake up! If you’re looking to refresh, reenergize, and yes, reimagine a better version of your life, this book is for you. I loved the hilarious, yet poignant stories about motherhood today and the window into the world of those who’ve gone for it – and did it. – Macollvie Neel, Brooklyn, NY

“The words: imagination, play and fun are not the usual things we as mothers think of when wondering how to get a grip back on our career and I believe it provides a really fresh take and lots of food for thought for mothers reading it. Its tone is so energetic and fresh!” – Alejandra Molina, Coach, Miami, Florida

“Melissa is a mom of three with big dreams who tells it like it is. She draws on her own experiences and the experiences of professionals she’s interviewed for her podcast to reflect on the plight of the mother. How do women conform to or challenge the traditional “mom script”? If you’re a mom, what can you do to break the “cultural glass ceiling” to be yourself and a great parent, all without having to force yourself into a mom mold that doesn’t fit you? Melissa is like a great friend, honest and wise and funny, telling you about her life and asking you to reflect on yours. This book is a great purchase for moms in every stage of life.” – Maureen Turner Carey, Librarian, Austin, Texas

“In her book, Melissa shows us that motherhood does not have to be a pause or an end to your pre-child self. With guidance from her podcast guests, she encourages us to think big, find what lights us up, think big, and move towards our goals with the steps that fit the reality of our lives as they are today. In doing so we honor and inspire our child(ren), and our own inner child.” – Katherine Dzierzynski, Museum Group Sales, Forest Hills, NY

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Melissa Llarena

Melissa helps movers and shakers up to those in the corner office rediscover what makes them unique so that they can land their dream job in a forward-thinking company where their ideas are listened to, valued, and supported.

She brings insights from having worked in 16-business units (including Human Resources) in NY, Paris, and London. Additionally, in her former corporate career, she worked on billion-dollar brands for P&G and on IBM for Ogilvy & Mather. Later, as the founder and CEO of Career Outcomes Matter, Melissa created a 3-step “sellable strengths” process which has been the centerpiece of her clients' results.

Melissa applies this method consistently to support mid-level professionals up to the c-suite to get into Fortune Global 500 organizations and agencies. She studied Psychology at NYU and earned her MBA from the Tuck School of Business at Dartmouth.

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