LinkedIn Groups: Don’t Have Regrets

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Stop ignoring your LinkedIn groups!  Yes, you can join up to 50 LinkedIn groups. However, don’t stop there.  Ignoring them can mean missing out on desirable opportunities that you may later regret. For instance, if you had paid closer attention just last week (the week of June 18th, 2012) to these few groups, here is the activity you could have capitalized on.

  • 129 comments were made in the “Harvard Business Review – Readers Forum.” This group’s membership has more than 12K senior managers i.e. influencers. You could have joined key discussions, shared an informed viewpoint, and impressed a reader – all this could have led to an interview
  • 97 jobs were called out in the “American Association of Advertising Agencies” group. You could have figured out who you knew within these hiring companies, reached out to them, and applied to a job all within one tool
  • 7 promotions were announced within the “Cosmetics and Beauty Network” which means that there are jobs to be filled. You could have congratulated those who were promoted and asked them directly if they knew of other opportunities within their team…namely if they had already been replaced

Here are ways to prevent you from missing out on the opportunities that will surface within your LinkedIn groups next week. Make it a priority to try these ideas on your top three groups.

Listen – Incorporate reading group discussions within your workflow.  Select at least one day a week and read open discussions.  Drill deeper on discussed topics through other websites to increase your content expertise. Learn about the authors of these discussions. Notice trends. Use this knowledge to inform your professional job hunt strategies, the discussions in which to participate, and the conversations to follow.

Participate – Strategically provide your viewpoint by considering the audience as well as your objective. If you are a job seeker, then use a group discussion as your chance to demonstrate how you think to prospective employers. Alternatively, as an established professional, then use a group discussion as a way to share your expertise with your peers and open yourself to unadvertised opportunities i.e. the jobs made for you not the jobs made for the masses.

Follow – Once you hear about new companies or notice that there are a few top influencers then follow them. You can follow firms within LinkedIn or via Google alerts. On the other hand, introduce yourself to the discussion leaders within your top groups because they can serve you well during your job hunt or even when you need a viewpoint to inform a decision down the line.

Don’t miss out on next week’s opportunities! Let me know what you stumble upon.

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Melissa Llarena

Melissa helps movers and shakers up to those in the corner office rediscover what makes them unique so that they can land their dream job in a forward-thinking company where their ideas are listened to, valued, and supported.

She brings insights from having worked in 16-business units (including Human Resources) in NY, Paris, and London. Additionally, in her former corporate career, she worked on billion-dollar brands for P&G and on IBM for Ogilvy & Mather. Later, as the founder and CEO of Career Outcomes Matter, Melissa created a 3-step “sellable strengths” process which has been the centerpiece of her clients' results.

Melissa applies this method consistently to support mid-level professionals up to the c-suite to get into Fortune Global 500 organizations and agencies. She studied Psychology at NYU and earned her MBA from the Tuck School of Business at Dartmouth.

5 Comments

  1. Joe Welch on June 22, 2012 at 5:24 pm

    Melissa, this is great writing. I make it a point to add valuable statements whenever I actively post to groups because web research shows that 90% of web visitors are passive websurfers who are just peeping into the world of the group, 10% are contributors. Getting into only 50 groups means that you should make each one count AND they are also reflected in your profile so you’ll want to position yourself in groups that make sense to the industry of interest.

  2. James R. Geronimo on June 23, 2012 at 12:46 pm

    Melissa: Great advice as always. Securing a quality position is work and LinkedIN facilitates our communications reach. In this imploding economy and with more attorneys joining the work force, I have found Linked IN to be a valuable means of communication with peers and potential employers.

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