How to Land Interviews: Tweet a CEO


You can leverage the power of social media to grab the attention of a number of decision-makers who work for some of the most powerful organizations including:Apple, JetBlue, Medtronic, Charles Schwab, and the ilk. Actually, CEOs love Twitter specifically as a way to listen to customers. They gather insights that help them make better products, serve customers more efficiently, and listen to the market for clues on the next big opportunities. As a result of their own prioritization of Twitter, it absolutely behooves any job seeker to follow the senior leaders of their target organizations. The challenge is communicating with senior folks using 140 characters or fewer.

Here’s how you can start a conversation with any CEO via Twitter:

  • Add a thoughtful comment to something that they tweet and retweet it amongst your audience while referencing their handle.
  • Share feedback on a marquee product that can be used to improve its capabilities. You may have to add context here and link to a longer product recommendation on your blog.
  • Admire the CEO by pointing to a decision they made or retweeting one of their best quotes that truly inspires you.

The key here is to consistently – perhaps every other day – engage the CEO. You will not be acknowledged for every single tweet you put out there. However, if you try and retry different strategies then you will strike a chord and have unique cover letter content to share – a note about your conversation with the CEO of a company you admire.

You want more interviews.

I want you to land a job.

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Melissa Llarena

Melissa helps movers and shakers up to those in the corner office rediscover what makes them unique so that they can land their dream job in a forward-thinking company where their ideas are listened to, valued, and supported.

She brings insights from having worked in 16-business units (including Human Resources) in NY, Paris, and London. Additionally, in her former corporate career, she worked on billion-dollar brands for P&G and on IBM for Ogilvy & Mather. Later, as the founder and CEO of Career Outcomes Matter, Melissa created a 3-step “sellable strengths” process which has been the centerpiece of her clients' results.

Melissa applies this method consistently to support mid-level professionals up to the c-suite to get into Fortune Global 500 organizations and agencies. She studied Psychology at NYU and earned her MBA from the Tuck School of Business at Dartmouth.


  1. Avatar Dan Heching on June 15, 2015 at 12:19 pm

    I was looking for a CEO who is not on Twitter, any other ideas for how to reach them? Snail mail to HQ?

    • Avatar Melissa on June 15, 2015 at 12:45 pm

      Why don’t you write a love note to the organization using the “Info” or “Contact Us” feature. Those positive note usually find their way to the CEO.

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