[DARE #8] Get Unstuck – Network WITH Purpose



It takes guts to google yourself for fear of what’s out there. Last Sunday, I asked you to do just that for a few reasons:

As I mentioned in last week’s challenge, prospective employers are googling you and truthfully so are prospective partners (including romantic and platonic).

As a result, it behooves you to continuously check what’s out there and imagine whether or not these search results are working for you.

On my end, I went further than just googling myself. I looked for any biography (i.e. bio) of me that’s out there to see if my message is consistent. And here are a few nuggets that  I realized and most importantly what each means for YOU:

1. Too many bio iterations can confuse readers or prospective clients (ex: am I Gen X expert or focused on helping middle managers get unstuck?)

Why does this matter to you?

If you are focused on a niche skill then make sure you are consistently communicating that niche skill. For example, if you are all about working with the public sector then say that on a consistent basis.

As for me, you don’t have to be a middle manager or Gen X-er to partner with me as your coach. You DO have to be a knowledge professional with a proven track record who wants to excel in today’s competitive, global, and propane-charged job market i.e. you have to be a “gunner.”

2. You are evaluated on both your professional digital presence (ex. LinkedIn) and your personal ones (ex. Pinterest)

Why does this matter to you?

Do not ignore your personal digital activities. If I stumble upon a photo of you showing your baby bump (good, bad, or indifferent) then chances are your interviewers have seen it (unless you are a Facebook privacy ninja).

I have an old and unused Pinterest account. I deleted it because I’m not sure how by you knowing that I love exotic travel spots is going to influence you to work with me.

3. The element of surprise when googling yourself is not always a good thing.

Why does this matter to you?

Sift through the google pages. Don’t just stop on page 1. Trust me. You need to know what’s out there. Don’t let others have a more informed google impression of your brand.

On my end, I learned that a conference (that I never agreed to work with) is using my name and bio to market their events. What did you find on your end?

Last related tip: Create a google alert related to your name so that this exercise is no longer necessary and you have a better handle on your name and your online presence.

Now, off to DARE #8: Buy folks coffee


If you are spending more than 8 hours a day feeling anxious, unenthusiastic, nervous, mad, or anything other than purpose-driven then set up 1-2 coffee meetings this week.

-Before setting up these meetings identify people with whom you work (or just know i.e. folks who already trust you) who are working on anything that excites you

-Write out briefly why you are excited about their efforts

-Think about how you can help them with their efforts (on the side, yes during “off-hours”)

-Volunteer to support these folks in some purpose-driven way

For example, let’s imagine that you loss that loving feeling for working in relationship management. If you find the thought of working in corporate development appealing then consider finding someone who works in corp. dev. and proposing to work on a short-term assignment for that person. I’m suggesting more than simply shadowing someone.

Another idea can be that you are inspired by someone who volunteers for a not-for-profit. Ask them what they are working through with their mentee or group of students or end-beneficiary. Take the initiative to help them improve whatever it is that they are focused on.

I want to hear how it went this week.

Email me: Melissa [at] MelissaLlarena [dot] com and let me know.

I’m very curious where your interests lie.

Happy Sunday,



Melissa Llarena

Melissa helps movers and shakers up to those in the corner office rediscover what makes them unique so that they can land their dream job in a forward-thinking company where their ideas are listened to, valued, and supported.

She brings insights from having worked in 16-business units (including Human Resources) in NY, Paris, and London. Additionally, in her former corporate career, she worked on billion-dollar brands for P&G and on IBM for Ogilvy & Mather. Later, as the founder and CEO of Career Outcomes Matter, Melissa created a 3-step “sellable strengths” process which has been the centerpiece of her clients' results.

Melissa applies this method consistently to support mid-level professionals up to the c-suite to get into Fortune Global 500 organizations and agencies. She studied Psychology at NYU and earned her MBA from the Tuck School of Business at Dartmouth.

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