How to Land an Interview: Add Online Comments
Chances are your prospective employer leverages the power of content marketing to draw in its audience. A plethora of companies have a blog on their website. Some write thought leadership papers and publish them online in niche forums or publications.
Scour the web for these articles.
Identify the ones where you can bring in your own ideas to amplify their central message then write something brilliant within these articles’ comment section.
Your goals are:
- To contribute to an idea that is coming from your prospective employer
- Make yourself known
- Start engaging with content that is within your area of expertise
The only way to gain an edge and land an interview is to strike a chord with a decision-maker and this is one way you can reach this goal. At the same time, you can bring up this thought leadership engagement during the actual interview – how’s that for proof that you are passionate about your work and that employer?
PS: In the spirit of sharing easy to do items, I did not suggest that you write a full article. However, that’s a fantastic route too.
Melissa,
Although I have already secured a role, your posts are continually appreciated. This advice can still be taken to talk to the higher ups at the company that I may not get into meetings with.
They’ll hear my opinion from the mid-level and maybe recognize my name when they come across it in other internal places like the company wiki, or collaboration software.
This is very sound advice. Thanks for the post.
It’s definitely worth incorporating into your strategy to the top of any career ladder. Glad you find this helpful.