You’re a busy executive who doesn’t have time to play around. You want results, and you want them now. Chances are, you’ve mastered the art of interviews or you wouldn’t be here.
You are ready to step up to the next level in your career, and part of that stepping up involves branding yourself.
At this stage of your career, branding yourself is a requirement to stand out from a very cluttered and crowded job market.
Melissa Mayer, Sheryl Goldberg, Donald Trump, Bill Gates... they all have very distinct personal brands (for good or bad), and you know and remember them. You know that they are highly qualified individuals and they are memorable.
They have a host of accomplishments that aren’t simply about going to work. They have a BRAND. Books, TV shows, additional movements that they’ve founded.
That is your next step in your job search -- branding yourself so that they remember you, so that you stick in their brain.
In sales, there is a saying... “All things being equal, friends buy from friends. All things being unequal, friends buy from friends”.
Okay, so if you’re not already friends, you need to be memorable so that they know who you are and want to learn more about you. You want them to want you.
You want to become the Lamborghini of the job search world -- where everyone wants you.