How to Land an Interview: Add Online Comments



Chances are your prospective employer leverages the power of content marketing to draw in its audience. A plethora of companies have a blog on their website. Some write thought leadership papers and publish them online in niche forums or publications.

Scour the web for these articles.

Identify the ones where you can bring in your own ideas to amplify their central message then write something brilliant within these articles’ comment section.

Your goals are:

  1. To contribute to an idea that is coming from your prospective employer
  2. Make yourself known
  3. Start engaging with content that is within your area of expertise

The only way to gain an edge and land an interview is to strike a chord with a decision-maker and this is one way you can reach this goal.  At the same time, you can bring up this thought leadership engagement during the actual interview – how’s that for proof that you are passionate about your work and that employer?

PS: In the spirit of sharing easy to do items, I did not suggest that you write a full article. However, that’s a fantastic route too.

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Melissa Llarena

Melissa helps movers and shakers up to those in the corner office rediscover what makes them unique so that they can land their dream job in a forward-thinking company where their ideas are listened to, valued, and supported.

She brings insights from having worked in 16-business units (including Human Resources) in NY, Paris, and London. Additionally, in her former corporate career, she worked on billion-dollar brands for P&G and on IBM for Ogilvy & Mather. Later, as the founder and CEO of Career Outcomes Matter, Melissa created a 3-step “sellable strengths” process which has been the centerpiece of her clients' results.

Melissa applies this method consistently to support mid-level professionals up to the c-suite to get into Fortune Global 500 organizations and agencies. She studied Psychology at NYU and earned her MBA from the Tuck School of Business at Dartmouth.


  1. Avatar Dan Heching on June 30, 2015 at 12:17 pm


    Although I have already secured a role, your posts are continually appreciated. This advice can still be taken to talk to the higher ups at the company that I may not get into meetings with.

    They’ll hear my opinion from the mid-level and maybe recognize my name when they come across it in other internal places like the company wiki, or collaboration software.

    This is very sound advice. Thanks for the post.

    • Avatar Melissa on July 1, 2015 at 10:58 am

      It’s definitely worth incorporating into your strategy to the top of any career ladder. Glad you find this helpful.

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